Neuroscience-Powered Sales and Leadership Training

As a renowned Neuroscientist and Speaker, Dr. Wu empowers leaders, salespeople, and marketers with unique, proven tools. Marketing and sales techniques proven by Neuroscience are sweeping through the business world. Based on decades of research into how consumers make decisions, Neuroscientists have provided new answers to challenges faced by salespeople and marketers across all industries.

Sales and Leadership Training Workshops

• Workshop: Why the Brain Buys ~ Master the Neuroscience of Sales – What emotions do consumers experience when making buying decisions? They are afraid of making the wrong choice. The seller’s job is to reduce buyers’ decision anxiety. Learn how to apply science to persuade your customers to make them feel safe.
• Workshop: Why the Brain Follows ~ Master the Neuroscience of Leadership – Traditional leadership training focuses on leaders but not followers. Now, leaders can rely on science to meet followers’ needs to feel safe and motivated. Dr. Wu turns the Neuroscience of Why People Follow into actionable practices for leaders.

Sales Training Keynotes

• Keynote: Why the Brain Buys ~ Turbocharge Your Sales with Neuroscience – Traditional sales techniques miss the mark because they rely on anecdotal evidence and personal experiences. Dr. Wu will guide you to sell more by understanding what makes people buy. Audiences take away actionable ideas they can use right away to achieve sales goals.
• NEW Keynote!: Harness the Power of Color in Sales and Marketing – What do Pepsi, Heinz, and Miller Brewing Company have in common? They all lost a lot of money because they chose the wrong product colors. Color influences our emotions, judgments, and decisions outside of our awareness. In business, not understanding those influences can be very expensive. Don’t miss this important talk on the science of color!
• Keynote: How to Outsmart Your Competition with Neuromarketing – Traditional marketing relies on unreliable methods like consumer surveys or focus groups. Neuromarketing takes a new scientific approach. The successes of Amazon, Apple, and Google have shown the effectiveness of Neuromarketing. Through information on research and real-world examples, Dr. Wu shows audiences why and how understanding Neuromarketing can help you dominate over your competitors.
• Keynote: Boost SXO and Conversion with Neuroscience – Businesses are frustrated with poor website performance. When a website fails to convert its traffic into leads and sales, it hurts the business’ bottom line. Dr. Wu guides his audiences to uncover the scientific secrets that turn website traffic into leads and sales.

Transform Your Marketing and Sales with Neuroscience

In 2019, Dr. Wu, a recognized thought leader in Neuromarketing, spoke at a TED event in Minnesota. His 18-minute talk condensed what he had learned in 30 years as a Neuroscientist and marketing expert into an easy-to-understand introduction to these new concepts.

This TED Talk has reached business leaders and marketers across the globe. You will uncover the power of Neuromarketing and see why it is disrupting the traditional marketing and branding industry.

Energize and Inform Your Leaders and Team

Dr. Wu is the ONLY Sales Trainer who is a seasoned Neuroscientist. He has been applying Neuroscience insights to work for his clients for nearly 20 years. In workshops at corporate training events and keynote speeches at business conferences, he helps business leaders and professionals understand the Neuroscience of Sales and Marketing.

Some trainers and speakers have noticed the Neuromarketing trend. Now, those “experts” are writing books and speaking about these new concepts with little understanding of the science. In keynotes and workshops, they are cashing in on this exciting, emerging trend. There is a great deal of misleading information. Dr. Wu wants to help you cut through the hype and misinformation and get the facts.

Explore How the Brain Makes Buying Decisions

Where trial-and-error and guesswork once guided companies in presenting their products and services, science shows them what truly works and why.

Other companies, like Google, Apple, Walmart, and Coca-Cola, have also relied on Neuroscience instead of sketchy, anecdotal evidence.

Each talk is illustrated with examples from research studies and offers clues about how these methods can be employed to improve sales, kick up conversion rates, and boost revenues.

Dr. Wu earned his Ph.D. in Neuroscience at Vanderbilt University. His 35+ years of extensive experience as a Neuroscientist and 20+ years as a sales and marketing leader make him a unique resource. He owns the only Midwest Neuromarketing firm run by a Neuroscientist and consults with companies in all business sectors to help them apply Neuromarketing and Neuroscience-based Sales strategies. He guides them to compete successfully in today’s marketplace.