Speaker on the Neuroscience of Leadership
- How can you lead effectively through change?
- What makes your team follow you during a crisis?
The Coronavirus crisis has changed our lives and our workplaces profoundly. Almost all companies need to respond to the short-term emergency, while at the same time planning for an unpredictable future. There will be plenty of change and uncertainty.

The trying times that we are living in present the biggest challenge to leaders. At the same time, this is the moment when true leaders stand out.
- How can you apply Neuroscience to better lead a team?
- How can you make your team members feel safe?
- How can you be mindful of your unconscious emotions?
Do we have much control over emotions and decisions? During a crisis, our emotions run high. Fear and anxiety cause stress in our personal and professional lives.
- How do stressful times make our decisions more irrational?
- Why do we overreact to threats and danger?
- How do our heightened emotions influence our memories?
- How should leaders handle negativity?
Empower Your Leadership with Neuroscience
The Neuroscience of Leadership is about understanding how humans make decisions and what influences those decisions. Neuroscience research has given us many insights into how leaders should lead and, more importantly, what makes people follow.

In this talk, you will learn about the brain structures that are involved in human emotions, memories and decisions. You will learn the science of how unconscious emotions can influence our decisions. You will discover why humans follow the crowd to feel safe.
Lead by Understanding Why the Brain Follows
- How does emotion influence our decisions?
- What are the blind spots in leaders’ decision making?
- How can leaders make people feel safe?
- How can leaders build more trust?
- How can leaders turn negativity into positivity?
- Why does a “positive attitude” sometimes backfire?
Leadership training has been based on anecdotes and individual experiences. Speakers copy each other’s ideas and punch lines. There is a lot of fluff, but little science or applicable takeaways. You have heard how important it is to “listen,” “build trust,” “follow your gut,” “show empathy,” etc. But in reality, these abstract concepts don’t translate into actions.

Based on his extensive research on the Neuroscience of Human Behavior, Dr. Wu will explain how the brain follows certain paths in making decisions and choices. His keynote speech “Why the Brain Follows” will enlighten you with easy-to-understand Neuroscience insights as well as proven practices that you can implement immediately.
