Apply the Neuroscience of Marketing

• Why is Neuromarketing the hottest topic?
• How can Neuroscience boost your sales?

Neuroscience research on how the brain makes decisions is having a huge impact on marketing and advertising. Neuromarketing is a disruptive force that is making traditional tactics obsolete. Your corporate executive and marketing teams need to understand how industry giants like Amazon and Google are harnessing its power.

Every year, 9 out of 10 new products fail. Over one hundred billion dollars are wasted on marketing. It is because traditional marketers fail to pay attention to consumer emotional experiences. Now, you can create a better experience for your customers with the guidance of Neuromarketing.

Keynote: Neuromarketing ~ Outsmart Your Competition

Neuromarketing is a scientific approach to understanding consumers’ decision-making. It pays close attention to the role of emotion, intuition and impulse in making buying decisions.

In this science-based, content-rich keynote, you will develop an understanding of how emotions influence buying decisions. You will recognize the irrational behavioral patterns of consumers. You will identify what makes them buy.

Learning Objectives ~ Get answers to:

• What breakthroughs led to Neuromarketing?
• Why do traditional marketing and advertising fail?
• How can the science of decisions improve your sales?
• How do mental shortcuts influence buying decisions?
• Can you outsmart your competition with brain science?

Powerful Takeaways:

• Pricing techniques that sell more.
• How to leverage the value of FREE.
• Why tiny website improvements generate big rewards.
• How the right color choices can boost sales.
• Why a better user experience means more sales.
• How you can increase online conversion rates.
• Why social proof persuades customers to buy.

In less than 18 minutes, he goes to the heart of the Neuroscience of marketing. This TED talk has received glowing recommendations from marketing experts and Neuroscientists around the world.

That’s just the beginning. There’s much more to be learned from his expanded keynote-length presentation.

Keynote Speaker: The Neuroscience of Marketing

Dr. Terry Wu has 35+ years of experience as an accomplished Neuroscientist and 20+ years as an experienced marketing leader. His science-based marketing consulting has helped companies in all business sectors achieve remarkable revenue growth.

Dr. Wu’s audiences discover answers to many questions about this new and growing field. His talk presents actionable ideas and proven examples. After hearing this presentation, many have said that they applied insights learned from Dr. Wu with positive results.

The knowledge shared has motivated tens of thousands to explore this new scientific approach further.

Neuromarketing Keynote and Workshop Speaker

Few speakers on Neuromarketing have the combined expertise in both Neuroscience and marketing. Too many speakers just re-brand outdated fear-based sales tactics and bring up discredited ideas about a “buy button” in the brain. Without a background in both Neuroscience and marketing, it’s impossible to convey complex research and clearly relate it to what truly matters in business.

Dr. Wu brings real science and practical tactics to the stage and communicates their powerful relationship to his audiences brilliantly. His Ph.D. in Neuroscience from Vanderbilt University and his success in running a premier Midwest Neuromarketing company mean that his audiences receive tested, proven techniques they can take to the bank.