The Science of Color
- Would you eat blue chocolate?
- Why does Amazon use yellow buy buttons?
We live in a very colorful world. Color affects our senses, perceptions, and emotions with little of our awareness. Its associations with products and brands exist in our subconscious minds. It affects our experiences, judgments and decisions with little of our awareness.
Color is very complicated because the human eyes can see millions of them. Choosing the right one out of millions is like playing the lottery. Your chance of winning is very low if you follow your own personal preference. However, you can rely on a growing body of science to help you choose your winning color.
Keynote: Choosing Your Winning Color
Many big household brands, including Pepsi, Heinz and Miller Brewing Company, have lost a lot of money because they chose the wrong colors for their products. In contrast, many companies, including Google, Pfizer, Amazon, Procter and Gamble, and Skittles, have used color to enhance their customers’ experiences and maximize their revenues.
From this science-based, content-rich keynote, you will explore what science has discovered about the impacts of color on our perceptions, emotions and decisions. You will examine costly business failures because of wrong choices for products and packaging. You will see why following science is better than following fads.
Learning Objectives ~ Get answers to:
- Why is love red, but Viagra blue?
- Why do clear drinks like Zima often fail?
- Why does a drink’s packaging influence its taste?
- Why are sleeping pills blue?
- Do figure skaters’ costumes affect their scores?
- What do McDonald’s and Subway have in common?
- What should you wear to sales meetings?
- How do you choose color in product design?
- What are common mistakes in web design?
- How do you catch customers’ attention?
- What makes your print or billboard ad stand out?
- How does color contrast affect perceptions?
Too often in business, the decision on color choices is made based on personal preference instead of science. That often results in costly mistakes.
The Neuroscience of Color Keynote Speaker
In his Neuromarketing research, Dr. Wu realized that color plays such an important role in influencing consumers’ buying decisions and choosing the wrong color in business is very expensive. In his work, he helps his clients make smart choices by harnessing the power of science. Through speaking, he inspires his audiences to better understand the impact of color on human perceptions, emotions and decisions.
In January of 2022, Dr. Wu delivered this keynote talk at the COLOR22 Conference in San Diego. The talk was extremely well received. Color experts from all industries kept talking about this keynote weeks after the conference.