Neuromarketing Neuroscience Sales Speaker

Why the Brain Buys, The Neuroscience of Selling

Without a solid understanding of why consumers buy, you leave winning or losing a sale to chance.

There are tens of thousands of sales trainers and speakers. What is most common thing they share? They try very hard to teach you how to sell. However, they lack an understanding of why the brain makes buying decisions.

Neuroscience Sales Keynote Speaker

Traditional sales training is based on anecdotal evidence, instead of science. That’s why it is hit-and-miss and often falls far short of achieving desired goals. Sales training speakers primarily talk about their personal buying and selling experiences. Those lessons are too unique to be applicable in the real world.

Now, it is time to focus on what Neuroscience has taught us about how consumers make buying decisions.

Armed with science, you can count on predictable and reliable improvements in performance.

Sales Keynote Speaker

Over the past 2-3 decades, extensive Neuroscience research has demonstrated that almost 95% of all buying decisions are made unconsciously by the emotional brain. Subtle and even invisible factors can have a strong influence on what consumers buy. If your sales team ignores the latest science, you’re falling behind your competitors.

Neuroscience Sales Keynote and Workshop Speaker

Dr. Terry Wu is a highly respected keynote speaker on the Neuroscience of Selling. His have spent 30+ years in the field of Neuroscience. He also has 20+ years of experience in running a marketing consulting company. His combined knowledge from multiple disciplines gives him the powerful insights into consumer behavior and experience.

He calls on his research and reveals what is overlooked by traditional sales training.

He doesn’t just teach your team how to sell; he explains the role the unconscious brain has in buying decisions.

Neuroscience Sales Neuromarketing Speaker

In 2019, Dr. Wu delivered a TED talk in Minnesota which compressed what he has learned into a powerful 18-minute presentation. It’s a clear demonstration of his skills at integrating scientific research and practical advice. His keynote speech on the Neuroscience of Sales and his workshop presentations provide salespeople proven, science-based techniques.

Your Audience’s Takeaways from the Neuroscience of Selling

Audiences don’t just learn why and how the brain works. They learn proven ways to use that knowledge in every sales opportunity. For example, audiences learn:

The Neuroscience of Sales Keynote Speaker

Neuroscience research into consumer decision-making has demonstrated that most anecdotal sales techniques are simply incorrect. Science shows why.

Marketing Keynote Speaker

There are tens of thousands of speakers who offer sales training. Most, however, base their talks on personal experience, anecdotal information and what they have learned from other trainers. What they have to say is subjective, instead of being based on proven scientific principles.

Almost all sales speakers say the same things and just change the labels. They focus on conscious consumer behavior, questions to ask, handling rejection, and concepts like value propositions. Sometimes those things work, but mostly they don’t.

As a highly accomplished Neuroscientist and experienced marketing expert, Dr. Wu uses scientific research and time-tested psychological principles to show why almost 95% of purchase decisions are based on unconscious emotional reactions. In his presentations, he provides concrete evidence and examples of how sales teams can apply that research to improve sales percentages. Audience members sing Dr. Wu’s praises and relate how he has helped them become more successful.

Neuroscience Sales Speaker Trainer Terry has great insights into how our minds work and he is tremendous at showing his audience how those insights can be used to improve their marketing and sales. He is fantastic speaker. He makes complex science very easy to understand and shares proven practices. If you get a chance to see Terry speak, I would recommend that you take the time to do it. – Bill Hellkamp, President, Professional Sales Association
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