Neuroscience of Sales and Leadership Training

Apply Neuroscience to Sales

For the first time, Dr. Wu brings the Neuroscience of Why People Buy to sales training. He shares proven techniques to sell more with his audiences.

There are tens of thousands of sales and marketing speakers. What is the most common thing they share? They try very hard to teach you how to sell. However, they lack an understanding of how the brain makes buying decisions.

Without a solid understanding of Why People Buy, you leave winning or losing a sale to chance.

Traditional sales trainers and speakers rely on rare anecdotes and unverifiable stories instead of science. Their interpretations of unique situations and their own experiences are very subjective. What they teach is situational and not applicable in the real world. That’s why their insights are hit-and-miss and often fall far short of achieving desired goals.

Keynote: Sell More with Neuroscience

Now, it is time to focus on what Neuroscience has taught us about how consumers make buying decisions. Armed with science, you can count on predictable and reliable improvements in performance.

Over the past 2-3 decades, extensive Neuroscience research has demonstrated that consumers unconsciously make nearly 95% of all buying decisions. Subtle and even invisible factors can influence what they purchase. If your sales team ignores the latest science, your competitors will outsell you.

Learning Objectives: Get answers to:

Audiences don’t just examine why and how the brain works. They gain science-proven tools to achieve more reliable and successful results.

Powerful Takeaways

Dr. Wu reveals what traditional sales training overlooks. He doesn’t just teach your team how to sell; he explains the role the unconscious brain has in buying decisions.

Keynote Speaker on the Neuroscience of Sales

Research into consumer decision-making has demonstrated that most anecdote-based sales techniques are worthless. If something works once or twice, it is likely due to random luck. Only with science do we know with confidence what works consistently.

Dr. Wu is a highly respected keynote speaker on the Neuroscience of Selling. Plus, he is a seasoned Neuroscientist.

He has spent 35+ years in the field of Neuroscience. He also has 20+ years of experience running a sales and marketing consulting company. His combined knowledge from multiple disciplines gives him rare and unique insights into consumer behavior and experience.

His keynote and workshop provide salespeople with proven, science-based techniques.

In 2019, Dr. Wu delivered a TED Talk in Minnesota that compressed what he had learned into a powerful 18-minute presentation. He demonstrated his skills in integrating scientific research and practical advice.

Dr. Terry Wu ~ Neuroscientist and Sales Trainer

There are tens of thousands of sales training speakers. They all rely on personal experience, anecdotal information, and what they learned from other speakers. What they have to say is subjective and not based on proven scientific principles.

Almost all sales speakers recycle the same material and change the labels. They teach how to ask questions and handle rejection. They hang on to outdated concepts like value propositions. Sometimes, those things work, but mostly, they don’t.

When it works or doesn’t work, it is impossible to figure out whether it is random luck or something else.

As a highly accomplished Neuroscientist and experienced marketing expert, Dr. Wu uses scientific research and time-tested principles to inform his audiences. In his presentations, he provides concrete evidence and examples of how sales teams can apply that research to improve sales percentages. Audience members sing Dr. Wu’s praises and relate how he has helped them succeed.

Neuroscience Sales Speaker
Dan Prosser Dr. Terry Wu has taken sales training to a whole new level. He doesn’t rely on his own experience. Instead, he explains his techniques with Neuroscience. That differentiates him from other sales speakers who only use anecdotes to prove their points. I was never aware of buyers’ decision anxiety. Terry made a very convincing case that such anxiety prevents a sale from moving forward. He shared several powerful tools to reduce decision anxiety. He debunked some old sales tactics that are counterproductive. He brought Neuroscience out of academia and turned it into practical insights that salespeople can use. I took 5 pages of notes and can’t wait to incorporate what I learned into my work. Dan Prosser, Business Leader and Best-Selling Author
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