Why the Brain Buys, The Neuroscience of Selling
- Ready to empower your sales team through Neuroscience?
- Want to know how to outsell your competition?
There are tens of thousands of sales trainers and speakers. What is most common thing they share? They try very hard to teach you how to sell. However, they lack an understanding of why the brain makes buying decisions.
Traditional sales training is based on anecdotal evidence, instead of science. That’s why it is hit-and-miss and often falls far short of achieving desired goals. Sales training speakers primarily talk about their personal buying and selling experiences. Those lessons are too unique to be applicable in the real world.
Armed with science, you can count on predictable and reliable improvements in performance.
Over the past 2-3 decades, extensive Neuroscience research has demonstrated that almost 95% of all buying decisions are made unconsciously by the emotional brain. Subtle and even invisible factors can have a strong influence on what consumers buy. If your sales team ignores the latest science, you’re falling behind your competitors.
Neuro Sales Keynote and Workshop Speaker
Dr. Terry Wu is a highly respected keynote speaker on the Neuroscience of selling. His 30+ years as an accomplished Neuroscientist and 18+ years running a marketing consulting company, give him the powerful insights he shares with his audiences.
He doesn’t just teach your team how to sell; he explains the role the unconscious brain has in buying decisions.
In 2019, Dr. Wu delivered a TED talk in Minnesota which compressed what he has learned into a powerful 18-minute presentation. It’s a clear demonstration of his skills at integrating scientific research and practical advice. His keynote speech on Neuro Sales and his workshop presentations provide salespeople proven, science-based techniques.
- Why does the brain rely on unconscious shortcuts to decide?
- How do feelings and emotions influence consumer decisions?
- What common biases does the brain use to make choices?
- How can you leverage those biases to sell more?
- How does the brain build liking and confidence?
Your Audience’s Takeaways from the Neuroscience of Selling
Audiences don’t just learn why and how the brain works. They learn proven ways to use that knowledge in every sales opportunity. For example, audiences learn:
- What questions you can ask to sell more.
- Why social proof is a powerful persuasive tool.
- How to set prices to sell more.
- How to use sensory cues to stimulate decision-making.
- Techniques that help build trust in you by customers.
- What colors to wear to sales meetings.
Choose the Right Speaker on Neuro Sales
Neuroscience research into consumer decision-making has demonstrated that most anecdotal sales techniques are simply incorrect. Science shows why.
There are tens of thousands of speakers who offer sales training. Most, however, base their talks on personal experience, anecdotal information and what they have learned from other trainers. What they have to say is subjective, instead of being based on proven scientific principles.
Almost all sales speakers say the same things and just change the labels. They focus on conscious consumer behavior, questions to ask, handling rejection, and concepts like value propositions. Sometimes those things work, but mostly they don’t.
As a highly accomplished Neuroscientist and experienced marketing expert, Dr. Wu uses scientific research and time-tested psychological principles to show why almost 95% of purchase decisions are based on unconscious emotional reactions. In his presentations, he provides concrete evidence and examples of how sales teams can apply that research to improve sales percentages. Audience members sing Dr. Wu’s praises and relate how he has helped them become more successful.