Neuromarketing Neuroscience Sales Speaker

Workshop ~ Selling More with Neuroscience

Neuroscience research has shown that nearly 95% of our decisions are driven by unconscious emotions. What is the strongest emotion that a buyer experiences when making a buying decision? It is decision anxiety.

Most salespeople focus on selling. Great salespeople understand how to Reduce Buyers’ Decision Anxiety.
Neuroscience Sales Trainer Keynote Speaker

“No one gets fired for buying IBM” is a cliche. It reveals a very important truth: buyers experience anxiety when buying. The anxiety is caused by their fear of making mistakes, taking risks, or getting fired. The anxiety paralyzes their decision-making ability. It shifts their attention to the negative outcome.

Workshop: The Neuroscience of Selling on Emotion

As a seller, how do you reduce buyers’ decision anxiety? In traditional sales training, the focus is on controlling the conversation, asking questions, handling objections, etc. However, most of those tactics actually increase buyers’ anxiety, instead of lowering it.

Your customers are anxious about making wrong decisions. They worry about choosing the wrong product, brand, or seller. They are not sure if they are paying too much. They wonder if there is a better alternative. Their decision anxiety is what kills most sales.

Learning Objectives ~ Get answers to:

Powerful Takeaways:

Emotions serve to minimize our exposure to pain. Many trainers and speakers teach techniques of evoking fear, assuming that fear motivates buyers. Fear leads to more anxiety, which cripples buyers’ decision-making. Selling on fear is dishonest, counterproductive, and harmful.

Choose from the following 2 options:

Neuroscience Sales Training Speaker

Trainer and Speaker: Apply Neuroscience to Selling

In this science-based, content-rich workshop, Dr. Terry Wu will guide you to apply Neuroscience to your sales and marketing to reduce and eliminate your customers’ decision anxiety. His scientific insights inform you about the Neuroscience behind human emotions and memories. He will help you understand and observe irrational consumer behavior. You will take away many actionable ideas that help your business adjust and adapt to the new norm.

How do you make your products and services memorable? Strong emotions lead to long-lasting memories.

Neuroscience research has demonstrated that human decisions are shaped by emotions and memories. There are two crucial brain structures that are closely involved in regulating emotions and storing memories. The Amygdala is associated with fear and aggression. It regulates both negative and positive emotions. It keeps us from danger and pain. The Hippocampus is responsible for long-term memories. It allows us to learn to avoid pain and to seek pleasure.

The Amygdala and the Hippocampus communicate with each other directly. As a result, how we feel influences what we remember, and what we remember affects how we feel.

How these two brain structures communicate has a lot to do with why those highly emotional memories last a long time. If your business would like to build a strong connection with its customers, it is crucial to reduce their risk and anxiety by building good memories.

Neuroscience of Selling Workshop Speaker Trainer

How the Pandemic Affects Selling

The COVID-19 pandemic is unprecedented. Emotions are running high. Consumers are experiencing a lot of fear and stress. For business leaders, marketers and salespeople, this crisis has provided a rare opportunity to understand how emotions influence consumer behavior.

When consumers experience high levels of stress and uncertainty, their decision anxiety becomes stronger. They tend to focus on the negative outcome of a transaction.

When consumers are fearful and retreating into the survival mode, the last thing they care about is what you sell. They overreact to bad news and risks. They are on high alert to protect their own self-interests. How a company adapts to the fast-changing marketplace matters to its survival during this crisis and its growth during the recovery.

Fear-based selling doesn’t work in the first place. It turns buyers away even faster when their anxiety levels are high.

In this one-of-a-kind training workshop, you will learn only science-based techniques and skills. You will understand why a technique works and how to apply it. Dr. Wu will guide you to explore the science of human decisions and its insights into selling on emotion. He will make complex research studies very easy to understand. You will feel empowered and inspired. You will have more confidence and stronger performance.

Neuroscience Sales Speaker
Neuroscience SEO Workshop Speaker If you want to really understand the consumer’s mind and how they make decisions, you need to invite Terry Wu to speak about the Neuroscience of Sales and Marketing. Terry will demonstrate how your actions can influence the consumer decision-making process. He educates his audiences with real-life examples and relatable scientific studies. Terry has opened up a new way to impact your customers’ perceptions of your brand, your products and your services. Too many business leaders, marketers and salespeople focus on the rational decision, while in reality, most of consumer decisions are dependent on emotions, as Terry shows convincingly using Neuroscience evidence. His concepts take you a step further and help you get inside a consumer’s mind – and get there before they have made their decision! Terry’s insights can take your business to the next level of performance. Craig Espelien, President, 1201 Partners
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