Neuromarketing Neuroscience Sales Speaker

The Neuroscience of Sales and Marketing Speaker & Trainer

Dr. Terry Wu teaches salespeople and marketers the Neuroscience of Why People Buy. His unique workshops and keynotes equip sales and marketing professionals with science-proven tools to produce more successful results.

Successful companies, including Amazon, Google, and Apple, are thriving. What’s their secret? They understand why customers buy. You can take advantage of what they know to outsmart your competition.

Traditional sales trainers and speakers focus on how to sell but know little about Why People Buy. They cherry-pick anecdotes and stories but lack scientific insights.
Neuroscience Sales Keynote Speaker

Over the last 2-3 decades, the most successful companies have been relying on science to turbocharge their sales and marketing. Through growing knowledge about the brain’s decision-making process, you can gain a better understanding of what influences your customers’ buying behavior. You can master the most powerful sales techniques and skills.

1.1+ million people have watched Dr. Terry Wu’s Big Think program on consumers’ buying behavior.
Traditional sales and marketing are broken because they are based on rare anecdotes. Every year, hundreds of billions of dollars are wasted as a result.

Speaker and Consultant – Apply Neuroscience to Sell More

Dr. Wu brings these topics to life and provides the tools that audiences need to put them to work. His audiences always feel inspired after learning the science and gaining more confidence in their work.

Dr. Wu’s keynote talks are ideal introductions to Neuroscience as it relates to marketing, sales, and consumer decisions. In each talk, audiences will learn the Neuroscience research that underlies new ideas and techniques that can boost sales by 2-4 times.

Neuroscience Sales Speaker

Empower Your Sales and Marketing with Science

Scientific research has fundamentally changed our understanding of the human decision-making process.

Humans make about 95% of decisions with little conscious awareness. Our buying decisions are driven by emotions, feelings, and intuition, instead of reason and logic.

Dr. Wu has shared his Neuroscience and Neuromarketing expertise through keynote speeches and workshops with business leaders and sales teams. In 2021, he was featured in a Big Think program on why people are addicted to online shopping. He reveals Amazon’s secret in getting its customers to buy.

When invited to give a TED Talk in 2019, he compressed the fundamentals of Neuromarketing into a fast-moving 18-minute summary. He used real-world examples to illustrate why this new marketing concept works. He also recommended how you can apply it. You can see his speaking style through his talks and interviews.

Since 2003, he has been working with businesses of all industries and sizes to drive up their sales and marketing conversion rates. Now, your team can get cutting-edge information that your competitors haven’t heard of yet.

Neuroscience Marketing Speaker

Keynote Speeches and Workshops

Now, Dr. Wu can be the keynote speaker at your next sales conference, or corporate event. If you are a Vistage chair, Dr. Wu is a Vistage speaker and available to share his insights with your group. He’ll introduce the latest in the science of decision-making and provide actionable ideas to drive up your sales.

Humans make about 95% of decisions with little conscious awareness. Our buying decisions are driven by emotions, feelings, and intuition, instead of reason and logic.

Dr. Wu specializes in applying Neuroscience to sales and marketing to boost revenues. He earned his Ph.D. in Neuroscience from Vanderbilt University in 1996. With over 35 years of experience in Neuroscience and over 20 years of experience in Sales and Marketing, he has developed a deep understanding of Why the Brain Buys.

Sales and Marketing speakers are not hard to find. Most cherry-pick anecdotes to provide unproven tactics and techniques.

Many speakers and trainers recycle the same outdated ideas. Some talk about science as if they are scientists. Would you trust what they have to say?

Dr. Wu is different. He is a Neuroscientist who understands what motivates consumers to gain trust in companies and to buy their products and services. It’s all about the brain and the unconscious and emotional reasons people make decisions.

Neuroscience Marketing Keynote Speaker

Dr. Wu also speaks on how to apply Neuroscience to transform your leadership and revitalize your online marketing by shifting into Search Experience Optimization.

The fields of Neuromarketing and the Neuroscience of Sales are his areas of expertise. He has been using that knowledge to help his clients achieve remarkable revenue increases since 2003. Book him as a speaker and he’ll give your audience a new understanding of how people’s brains work, along with actionable sales and marketing techniques they can begin applying immediately.

Keynote Speaker Neuroscience of Selling At our annual Retail Rally conference, Dr. Wu’s style grabbed our audience’s attention right away. And he delivered practical ideas that are easy to understand and fun to learn. The business owners in the audience learned a half dozen ways to improve their connections to customers, prospects, and team members. Terry has a special way of helping non-neuroscientists understand how people receive and process colors, scents, sounds, and our surrounding environments. If you are in the business of connecting with people, Terry’s a leading-edge resource. We hope he will be back to share his new insights with our audience soon. Bruce Nustad, President, Minnesota Retailers Association
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