Boost Your Sales and Marketing Conversion
- Why is SXO more important than SEO?
- How do you drive up your sales conversion?
SEO has become the most commoditized, misunderstood service in marketing. So many companies are paying too much for poor performance. Very often, high rankings don’t generate leads or sales.
Google has shifted its focus from keywords to user experience. Today, its search results depend on whether a website provides Google users with a good experience. Without understanding the science of user experience and consumer decisions, most SEO companies have failed to deliver what they promised.
In its rankings, Google now focuses on website performance, like download speed and user engagement. The most critical measure of user satisfaction is a website’s conversion rate – the percentage of visitors who turn into leads or buyers.
Keynote: Drive Up Sales Conversion with Neuroscience
Neuroscience research offers crucial insights into user experience and conversion. By understanding how customers make buying decisions, businesses can create a roadmap for addressing their wants and needs. Better customer engagement means more sales and stronger loyalty.
But in reality, most A/B tests are unnecessary, misleading, and worthless. Plus, they are costly and unreliable. You can build an optimized experience by understanding how the brain processes various information.
Learning Objectives: Get answers to:
- What does Google want for its users?
- Why does SXO matter more than SEO?
- Why did Google shift its focus to conversion?
- Can your SXO investment generate higher returns?
- Why are website templates bad for experience optimization?
- Why is A/B testing so overused and over-hyped?
- How to capture visitors’ attention.
- How to connect with your customers emotionally.
- How to apply Neuromarketing in website design.
- Why website speed matters.
- What photos create a better user experience?
Dr. Wu brings 35 years of Neuroscience research and 20 years of science-based marketing expertise to the podium. His audiences always take away valuable insights and proven techniques.
How to Adapt to Optimizing Search Experience
Dr. Terry Wu began helping companies in every business sector when he started his SEO and marketing company in 2003. He developed a deep understanding of its ranking algorithms through scientific research of Google search results. He created unique SEO methods to help his clients reach top rankings by tracking and studying the frequent algorithm updates.
Most SEO speakers still tell the same old story based on sketchy experiences and unverifiable anecdotes. Understanding the new emphasis on user experience requires knowledge about how the brain makes decisions. Dr. Wu brings this lesson home and helps you understand how Google thinks from the Neuroscience perspective. He shares knowledge that gives you a competitive edge online.