Neuromarketing TED Talk

• Why is Neuromarketing catching business leaders’ attention?
• Why do your customers make emotional decisions?

In May of 2019, Dr. Terry Wu was invited to speak at a TEDx event in Minnesota. His talk “Neuromarketing: the New Science of Consumer Decisions” has been extremely well-received by people around the world.

Make Neuroscience Relatable and Actionable

As you view this 18-minute talk, you’ll get a basic understanding of Neuromarketing and why it is transforming how businesses present their products and services. Based on studies of the brain’s decision-making processes, it applies the results of research to marketing, advertising and sales. The talk is designed to answer these questions.

• Do we make decisions rationally or emotionally?
• How does the unconscious mind influence our choices?
• What is the connection between Neuroscience and marketing?
• What is the significance of Neuromarketing today?
• Do unnoticed influences control our decisions?
• Does the human brain contain a “Buy Button?”
• Can subtle cues affect our choices?
• Can Neuromarketing have a positive influence on our lives?

Dr. Wu has given many keynote speeches and workshop presentations on Neuromarketing to a wide range of organizations. Compressing that complex subject into an 18-minute TED talk was a real challenge. With so little time available, he had to look closely at Neuromarketing and distill it down to its essential elements.

Those studies have led to the award of Nobel Prizes in economics. They have generated a solid foundation that is still being expanded through research.

After reviewing the 2-3 decades of research and all that has been learned, Dr. Wu decided to narrow in on the core of this new scientific field.

In just 18 minutes, you’ll see clear examples of how the brain handles marketing information and decision making. You’ll discover how science explains why we decide as we do. You’ll find many examples of how very successful companies, like Amazon and Google, use our brain’s shortcuts and biases to help them sell more. He will show you why many people misunderstand Neuromarketing and surprise you with revelations about how our minds work.

Neuromarketing is a fact of life today. Business, politics, and even the news media use its techniques regularly. It can be a force that creates changes in many areas, for positive or negative goals. Understanding the subject is crucial for both consumers and business owners. At its best, it makes an impact to help us thrive. It can even make us laugh, as you’ll see in the closing minutes of the talk.