Keynote Speaker on the Neuroscience of SEO
- Has your SEO become less effective in recent years?
- How do Google’s constant changes impact your business?
In the winter, would you heat your house with windows and doors wide open? If not, why would you pay for expensive SEO without optimizing your online conversion first?
SEO has become the most commoditized, misunderstood service in recent years. So many companies are paying too much for poor performance. Google’s ranking algorithms are built on Data Analytics, Neuroscience and Psychology.
Dr. Terry Wu began helping companies in every business sector when he started his SEO and marketing company in 2003. Through scientific research of Google search results, he developed a deep understanding of its ranking algorithms.
He tracked and studied the frequent algorithm updates. He created unique SEO methods to help his clients reach top rankings.
The results for his clients are higher rankings and more sales. Unless your website’s conversion optimization is effective, your SEO is worthless.
How to Adapt to Google Constant Changes
Google constantly fine-tunes its ranking algorithms. What worked in SEO a few years ago no longer works today. Why? Google has shifted its focus from keyword ranking to its users’ experiences. Today, its search results include much more than just website listings, like it did a few years ago. SEO has become Search Experience Optimization.
With organic listings being de-emphasized, Google now focuses on website performance and user satisfaction in its rankings. One measure of user satisfaction is a website’s conversion rate – the percentage of visitors who turn into leads or buyers.
The Neuroscience of User Experience
Neuroscience research offers crucial insights into user experience and conversion rates. Neuromarketing strategies that promote sales can boost online conversion. In his keynote speech, Dr. Wu provides answers to these crucial questions.
- What does Google consider most important on websites?
- Why does online user experience matter so much?
- Why did Google shift its focus to conversion?
- How can your SEO investment generate higher returns?
- Why is using cheap website templates a costly mistake?
Dr. Wu brings 30 years of Neuroscience research and 18 years of science-based marketing expertise to the podium. Audiences for this keynote address take away these valuable insights and more.
- How neuroscience helps you capture visitors’ attention.
- What content connects with your customers emotionally.
- How to use Neuromarketing techniques in website design.
- Why website speed matters.
Learn the Neuroscience Secrets of the New SEO
Most speakers on SEO are still telling their same old story. Google understands and employs Neuromarketing in its own business. To understand the new emphasis that search engine puts on user experience requires knowledge about how the brain makes decisions. Dr. Wu brings this lesson home and helps you understand how Google thinks about Neuroscience. He shares knowledge that helps you leverage that. Search Experience Optimization is The New SEO.
Dr. Terry Wu is an excellent speaker who seamlessly integrates Neuroscience, Psychology, technology, and business. He brought a wealth of knowledge and years of experience from Search Engine Optimization and Neuromarketing to my classroom. The content was extremely informative and rich with real-life examples and details that can only come from first-hand experience and science-based knowledge. He made a highly intelligent and focused presentation with clarity and passion. My students were visibly excited and motivated after listening to his presentation. We look forward to inviting him back to share more insights soon. Professor Hyunjoo Im, University of Minnesota