Neuroscience of Sales and Marketing Speaker
Dr. Terry Wu grew up in China. He studied medicine in the late 1980s. Then, a historical, life-changing event put him on a new path. Dr. Wu’s Neuroscience career began when he arrived in America, as a graduate student, in the late August of 1990. He received his MS degree in Neuroscience from Duke University for his research on eye movements. He earned a Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory.
He then began a 20-year career in Neuroscience at the University of Minnesota. In 2003, he began studying Google’s algorithms for ranking websites. He built one of the first two Minnesota marketing firms that specialized in Search Engine Optimization, website design, and conversion optimization services, powered by science and data.
Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions. That gave birth to a new field – Neuromarketing. With his extensive knowledge and experience in multiple fields, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions.
Sharing Neuroscience with the Business Community
Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm led by a Neuroscientist in the Midwest. More recently, multiple organizations have asked Dr. Wu to give talks and presentations about Neuromarketing and the Neuroscience of Selling to transform their sales and marketing.
The warm reception that his presentations received led Dr. Wu to create and refine his keynote and workshop presentations. In 2019, he was honored to present a TEDx talk in Blaine, Minnesota. The video of that 18-minute talk has become viral on YouTube and has now been viewed by people around the world.